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    <lastmod>2025-07-08</lastmod>
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      <image:title>Stories - The Portland Edit: Where to Eat, Drink &amp;amp; Explore During Coffee Fest - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Stories - The Portland Edit: Where to Eat, Drink &amp;amp; Explore During Coffee Fest - Make it stand out</image:title>
      <image:caption>Photo: Coava Coffee Roasters</image:caption>
    </image:image>
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      <image:title>Stories - The Portland Edit: Where to Eat, Drink &amp;amp; Explore During Coffee Fest - Make it stand out</image:title>
      <image:caption>Photo: Screen Door</image:caption>
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      <image:title>Stories - The Portland Edit: Where to Eat, Drink &amp;amp; Explore During Coffee Fest - Make it stand out</image:title>
      <image:caption>Photo: Portland Japanese Garden</image:caption>
    </image:image>
    <image:image>
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      <image:title>Stories - The Portland Edit: Where to Eat, Drink &amp;amp; Explore During Coffee Fest - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.roastmagazine.com/stories/industry-conversations-episode-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-09</lastmod>
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      <image:title>Stories - Industry Conversations | Episode One: Journey Into Coffee</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/1747941660631-U1BSYFYYO32NR9LZ8TX2/JourneyIntoCoffee1.png</image:loc>
      <image:title>Stories - Industry Conversations | Episode One: Journey Into Coffee</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/1747941664445-RXUD55B0TH2ZLIQIZ2S2/JourneyIntoCoffee2.png</image:loc>
      <image:title>Stories - Industry Conversations | Episode One: Journey Into Coffee</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/1747941664960-I89587KUFHW9LVY5BDNZ/JourneyIntoCoffee3.png</image:loc>
      <image:title>Stories - Industry Conversations | Episode One: Journey Into Coffee</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/1747941667947-LNNIW83SQPKHYPU8ART5/JourneyIntoCoffee4.png</image:loc>
      <image:title>Stories - Industry Conversations | Episode One: Journey Into Coffee</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/1747941668643-ZJ6P4QB3ZV8D6AUJ3GAT/JourneyIntoCoffee5.png</image:loc>
      <image:title>Stories - Industry Conversations | Episode One: Journey Into Coffee</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/1747941670925-JP6IX3P7AS3FFDKZP8L0/JourneyIntoCoffee6.png</image:loc>
      <image:title>Stories - Industry Conversations | Episode One: Journey Into Coffee</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/1747941671983-OHT94JFVERJA6442ADJ5/JourneyIntoCoffee7.png</image:loc>
      <image:title>Stories - Industry Conversations | Episode One: Journey Into Coffee</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/1747941674110-P5SU7FLO6K7PKYLE4G0M/JourneyIntoCoffee8.png</image:loc>
      <image:title>Stories - Industry Conversations | Episode One: Journey Into Coffee</image:title>
    </image:image>
    <image:image>
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      <image:title>Stories - Industry Conversations | Episode One: Journey Into Coffee</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/1747941677084-0B3RC3HLAQ565NJZ7FMW/JourneyIntoCoffee10.png</image:loc>
      <image:title>Stories - Industry Conversations | Episode One: Journey Into Coffee</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/1747941678966-XENAN3P5LU4EGOW8JLLX/JourneyIntoCoffee11.png</image:loc>
      <image:title>Stories - Industry Conversations | Episode One: Journey Into Coffee</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/1747941680096-HIS4WGGA4WUD833VPGZQ/JourneyIntoCoffee12.png</image:loc>
      <image:title>Stories - Industry Conversations | Episode One: Journey Into Coffee</image:title>
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  </url>
  <url>
    <loc>https://www.roastmagazine.com/stories/le-nez-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/edab071c-8ed4-4a52-9fad-b096be359c55/Roast_MayJune25_Column1_IndustryInsights.jpg</image:loc>
      <image:title>Stories - Industry Insights: An Expanded Le Nez du Café Offers Greater&amp;nbsp;Diversity in Sensory Evaluation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/ca30af9f-3a12-43b2-ade5-56684cd427ae/Pages+from+Roast2025_Issue3_MayJune_HiRes_Page_1.jpg</image:loc>
      <image:title>Stories - Industry Insights: An Expanded Le Nez du Café Offers Greater&amp;nbsp;Diversity in Sensory Evaluation - Make it stand out</image:title>
      <image:caption>An updated and expanded Le Nez du Café aroma kit, developed in conjunction with the Coffee Quality Institute, will be available later this year.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/c5c0143a-3ce8-4bcc-af41-545e032441b5/Pages+from+Roast2025_Issue3_MayJune_HiRes_Page_3.jpg</image:loc>
      <image:title>Stories - Industry Insights: An Expanded Le Nez du Café Offers Greater&amp;nbsp;Diversity in Sensory Evaluation - Make it stand out</image:title>
      <image:caption>The new kit includes a book exploring physiology, coffee tasting, coffee quality, chemistry, history and more, as well as a comprehensive bibliography for further reading.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/7b8c17ed-a9c1-4e96-bfab-31b02e8ae156/Pages+from+Roast2025_Issue3_MayJune_HiRes_Page_5.jpg</image:loc>
      <image:title>Stories - Industry Insights: An Expanded Le Nez du Café Offers Greater&amp;nbsp;Diversity in Sensory Evaluation - Make it stand out</image:title>
      <image:caption>The updated kit includes 60 aromas sorted into three sets, vial covers to eliminate visual clues, descriptive cards and more.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/ee784112-ba63-476f-8d44-05fbf5a2fcfd/Pages+from+Roast2025_Issue3_MayJune_HiRes_Page_7.jpg</image:loc>
      <image:title>Stories - Industry Insights: An Expanded Le Nez du Café Offers Greater&amp;nbsp;Diversity in Sensory Evaluation - Make it stand out</image:title>
      <image:caption>Developing standardized flavor and aroma references is key to effective communication across the global coffee community.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmagazine.com/stories/beyond-elevation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/aa19a674-e710-42e6-ad25-b0da81228d16/Roast_MayJune25_Article2_BeyondElevation.jpg</image:loc>
      <image:title>Stories - Beyond Elevation: How Bean Density Informs Roasting and Flavor - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/1d1e4c43-8b59-4a65-9527-3e10b6951e6b/Pages+from+Roast2025_Issue3_MayJune_HiRes-2_Page_03.jpg</image:loc>
      <image:title>Stories - Beyond Elevation: How Bean Density Informs Roasting and Flavor - Make it stand out</image:title>
      <image:caption>The idea that coffee grown at higher elevations tastes better dates back decades, popularized by brands like Folger’s in the mid-20th century.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/8d83a6db-eca8-4826-81fb-1bcff664fa16/Pages+from+Roast2025_Issue3_MayJune_HiRes-2_Page_10.jpg</image:loc>
      <image:title>Stories - Beyond Elevation: How Bean Density Informs Roasting and Flavor - Make it stand out</image:title>
      <image:caption>The slower metabolic processes of high-elevation coffee plants promote the accumulation of essential organic compounds that contribute to bright acidity and fruit-forward flavors. Photo by Juan José Sánchez Macías.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/d8743ef1-40bc-4cb7-8d2c-aa758f27da4c/Pages+from+Roast2025_Issue3_MayJune_HiRes-2_Page_05.jpg</image:loc>
      <image:title>Stories - Beyond Elevation: How Bean Density Informs Roasting and Flavor - Make it stand out</image:title>
      <image:caption>Coffee growing in the mountains of Jamaica.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/82971a04-9f69-48f1-9adf-d3be06e685e7/Pages+from+Roast2025_Issue3_MayJune_HiRes-2_Page_11.jpg</image:loc>
      <image:title>Stories - Beyond Elevation: How Bean Density Informs Roasting and Flavor - Make it stand out</image:title>
      <image:caption>When it’s not possible to test a coffee’s density—during a roasting competition, for example— knowing the growing elevation can help inform a roasting plan. Photo by Juan José Sánchez Macías.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/6dd563de-a68d-483a-b139-120beb6786ed/Pages+from+Roast2025_Issue3_MayJune_HiRes-2_Page_09.jpg</image:loc>
      <image:title>Stories - Beyond Elevation: How Bean Density Informs Roasting and Flavor - Make it stand out</image:title>
      <image:caption>As a very general starting point, denser coffees often benefit from a higher charge temperature, lower airflow and slightly lower initial gas setting to maximize acidityand complexity. Photo by Juan José Sánchez Macías.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/b5da42fc-111f-4f57-a7f9-a02689c3aa0e/Pages+from+Roast2025_Issue3_MayJune_HiRes-2_Page_14.jpg</image:loc>
      <image:title>Stories - Beyond Elevation: How Bean Density Informs Roasting and Flavor - Make it stand out</image:title>
      <image:caption>Latitude influences how elevation affects coffee development; 900 MASL in Hawaii has vastly different climatic conditions than 900MASL in Colombia or Ethiopia.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/3a470d8e-58b6-42c4-aba2-aa34c0f5b08a/Pages+from+Roast2025_Issue3_MayJune_HiRes-2_Page_15.jpg</image:loc>
      <image:title>Stories - Beyond Elevation: How Bean Density Informs Roasting and Flavor - Make it stand out</image:title>
      <image:caption>A 2024 study published in the journal Foods found that coffees grown at higher elevations tended to receive higher cupping scores.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/c98da3db-2461-49f0-886f-74a00413b5ef/Pages+from+Roast2025_Issue3_MayJune_HiRes-2_Page_07.jpg</image:loc>
      <image:title>Stories - Beyond Elevation: How Bean Density Informs Roasting and Flavor - Make it stand out</image:title>
      <image:caption>Coffees grown at higher elevations tend to be denser than low-grown coffees, which has positive impacts on roasting behavior, flavor and more. Photo by Juan José Sánchez Macías.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/f406f3ac-b1db-46e7-b50a-5febdb12aae4/Pages+from+Roast2025_Issue3_MayJune_HiRes-2_Page_17.jpg</image:loc>
      <image:title>Stories - Beyond Elevation: How Bean Density Informs Roasting and Flavor - Elevation vs. Altitude</image:title>
      <image:caption>Using terminology correctly and in a standardized way is important for communication. While the terms elevation and altitude are often used interchangeably, they are not the same. Elevation refers to height on the earth’s surface, whereas altitude describes height above the earth, i.e., in the air. So, one would refer to altitude when speaking about a satellite or an airplane, but elevation should be used when talking about the distance above sea level that a coffee is grown.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmagazine.com/stories/the-inside-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/7979d089-42f8-4743-a682-bcb6eb3f5cf3/The+inside.jpg</image:loc>
      <image:title>Stories - Get “The Inside” Scoop: Your Essential Guide to Houston, Texas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/84200066-7ceb-4c28-9934-cad57cb03df7/roastar.png</image:loc>
      <image:title>Stories - Get “The Inside” Scoop: Your Essential Guide to Houston, Texas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/9919c82e-29bd-4d06-9673-7791ad5ca429/bit.ly_theinside-2025.png</image:loc>
      <image:title>Stories - Get “The Inside” Scoop: Your Essential Guide to Houston, Texas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.roastmagazine.com/stories/announcing-pacific-sponsorship</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/1ca7761d-7357-4181-96a3-b2253fe97a1d/PortlandCoffeeFestival_Banner2.png</image:loc>
      <image:title>Stories - Roast Magazine Announces Pacific Foods as Main Sponsor of the Portland Coffee Festival - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/8b7be760-834b-4394-94b9-127657aa0dc2/Pacific.png</image:loc>
      <image:title>Stories - Roast Magazine Announces Pacific Foods as Main Sponsor of the Portland Coffee Festival - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/670851c9-cbd9-475f-8f6f-c01355117021/PortlandCoffeeFestival_Photos.png</image:loc>
      <image:title>Stories - Roast Magazine Announces Pacific Foods as Main Sponsor of the Portland Coffee Festival - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmagazine.com/stories/coffee-research</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/5b2a9a9c-969c-4af8-9eae-923c5c1ea0d4/Roast_MarApr25_Article3_CoffeeResearch.jpg</image:loc>
      <image:title>Stories - Coffee Research: Ensuring Accuracy, Transparency and Practical Application - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/f618c3e4-d004-42ba-b798-2405b06ec4b6/Pages+from+Roast2025_Issue2_MarApr_HiRes_Page_01.png</image:loc>
      <image:title>Stories - Coffee Research: Ensuring Accuracy, Transparency and Practical Application - Make it stand out</image:title>
      <image:caption>Learning about research methods and scientific protocols will give you an advantage when it comes to assessing the practical applications of published experiments and studies. Photo courtesy of Coffee Enterprises.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/0ad5b413-1f5e-4225-911c-3188fd932616/Pages+from+Roast2025_Issue2_MarApr_HiRes_Page_03.jpg</image:loc>
      <image:title>Stories - Coffee Research: Ensuring Accuracy, Transparency and Practical Application - Make it stand out</image:title>
      <image:caption>It’s important to note the equipment used in coffee research—including model and manufacturer—so other coffee professionals and researchers can replicate and verify your results. Photo courtesy of Coffee Enterprises.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/76ee9469-d086-4547-bd52-c25b75ef675e/Pages+from+Roast2025_Issue2_MarApr_HiRes_Page_04.jpg</image:loc>
      <image:title>Stories - Coffee Research: Ensuring Accuracy, Transparency and Practical Application - Make it stand out</image:title>
      <image:caption>It’s important to note the equipment used in coffee research—including model and manufacturer—so other coffee professionals and researchers can replicate and verify your results. Photo courtesy of Coffee Enterprises.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/d132ad29-a0a8-40c4-9d73-f1761a0bc39c/Pages+from+Roast2025_Issue2_MarApr_HiRes_Page_06.jpg</image:loc>
      <image:title>Stories - Coffee Research: Ensuring Accuracy, Transparency and Practical Application - Make it stand out</image:title>
      <image:caption>Including a control group in double-blind testing will help prevent bias and increase confidence in research results. Photo courtesy of Coffee Enterprises.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/2109c1b8-414a-49da-923e-d938f16695f6/Pages+from+Roast2025_Issue2_MarApr_HiRes_Page_07.jpg</image:loc>
      <image:title>Stories - Coffee Research: Ensuring Accuracy, Transparency and Practical Application - Make it stand out</image:title>
      <image:caption>Ensuring research findings are applied correctly is a shared responsibility of the researcher, writer and reader.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/6e4b43da-3b94-4f14-a51d-eed4f1552ce3/Pages+from+Roast2025_Issue2_MarApr_HiRes_Page_11.jpg</image:loc>
      <image:title>Stories - Coffee Research: Ensuring Accuracy, Transparency and Practical Application - Make it stand out</image:title>
      <image:caption>Be precise about variables and measurements in your research. Instead of referring to “light-’” or “dark-roasted” coffees, provide the measurement and scale—Agtron gourmet or ColorTrack, for example—used for each coffee.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/919bf47d-b5fe-48b7-84d8-d50ae7f15ee3/Pages+from+Roast2025_Issue2_MarApr_HiRes_Page_12.jpg</image:loc>
      <image:title>Stories - Coffee Research: Ensuring Accuracy, Transparency and Practical Application - Make it stand out</image:title>
      <image:caption>Research results should be evaluated for accuracy and reviewed for bias or influence. Photo by Juan José Sánchez Macías.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/73386fc0-aa37-4b33-a888-7430ea7dafcd/Pages+from+Roast2025_Issue2_MarApr_HiRes_Page_14.jpeg</image:loc>
      <image:title>Stories - Coffee Research: Ensuring Accuracy, Transparency and Practical Application - Make it stand out</image:title>
      <image:caption>Blind testing separates physical analysis from sensory evaluation, so the sensory panel will not be influenced by visual appearance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/fc18e007-b9c0-4c9b-8d85-36e3857c34aa/Pages+from+Roast2025_Issue2_MarApr_HiRes_Page_15.jpg</image:loc>
      <image:title>Stories - Coffee Research: Ensuring Accuracy, Transparency and Practical Application - Make it stand out</image:title>
      <image:caption>Photo by Juan José Sánchez Macías.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/81dc641a-b1d7-4944-82c2-286d33b37b77/Pages+from+Roast2025_Issue2_MarApr_HiRes_Page_17.jpg</image:loc>
      <image:title>Stories - Coffee Research: Ensuring Accuracy, Transparency and Practical Application - Make it stand out</image:title>
      <image:caption>Always consider scientific methodology carefully before applying published research findings to your own business.</image:caption>
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    <loc>https://www.roastmagazine.com/stories/podcast-raise-the-bar-1</loc>
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    <priority>0.5</priority>
    <lastmod>2025-05-23</lastmod>
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    <loc>https://www.roastmagazine.com/stories/podcast-roy-wonderstate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-11</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.roastmagazine.com/stories/podcast-roy-dear-green</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-11</lastmod>
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    <loc>https://www.roastmagazine.com/stories/raise-the-bar-part-one</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-09</lastmod>
    <image:image>
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      <image:title>Stories - Raise The Bar (Part One) — Communicating With Your Green Coffee Department - Make it stand out</image:title>
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    <image:image>
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      <image:title>Stories - Raise The Bar (Part One) — Communicating With Your Green Coffee Department - Make it stand out</image:title>
      <image:caption>The sun sets over coffee growing at origin. Photo courtesy of Mountain Harvest</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/465a42c6-8cd9-46af-a989-57a26f7db726/Raise+the+Bar+2.png</image:loc>
      <image:title>Stories - Raise The Bar (Part One) — Communicating With Your Green Coffee Department - Make it stand out</image:title>
      <image:caption>Katie Carguilo, buying manager at Counter Culture Coffee. Photo courtesy of Katie Carguilo</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/b6225dc0-d600-4da0-be17-db247709b3a2/Raise+the+Bar+3.png</image:loc>
      <image:title>Stories - Raise The Bar (Part One) — Communicating With Your Green Coffee Department - Make it stand out</image:title>
      <image:caption>Kenneth Barigye, founder and managing director of Mountain Harvest Coffee. Photo courtesy of Mountain Harvest</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/efcd5148-71e2-4823-9d35-c987ab031862/Raise+the+Bar+4.png</image:loc>
      <image:title>Stories - Raise The Bar (Part One) — Communicating With Your Green Coffee Department - Make it stand out</image:title>
      <image:caption>Rafaela Iturralde, supply chain manager. Photo courtesy of Rafaela Iturralde</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/6f9d5272-5af1-43d0-b64e-9eea343bd5c9/Raise+the+Bar+5.png</image:loc>
      <image:title>Stories - Raise The Bar (Part One) — Communicating With Your Green Coffee Department - Make it stand out</image:title>
      <image:caption>Rafaela Iturralde cupping coffee in Ecuador.. Photo courtesy of Rafaela Iturralde</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/659cf572-aef7-4ae0-9fe0-76906d2b2a8d/Raise+the+Bar+6.png</image:loc>
      <image:title>Stories - Raise The Bar (Part One) — Communicating With Your Green Coffee Department - Make it stand out</image:title>
      <image:caption>(LEFT) On the road in Uganda. Photo courtesy of Mountain Harvest (MIDDLE) Rafaela Iturralde and others in Ecuador. Photo courtesy of Rafaela Iturralde (RIGHT) Uganda’s landscape and climate create unique challenges that affect the cost of production. Photo courtesy of Mountain Harvest</image:caption>
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    <loc>https://www.roastmagazine.com/stories/podcast-business-of-roasting-report</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-11</lastmod>
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    <loc>https://www.roastmagazine.com/stories/roy-2025-wonderstate-coffee</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-11</lastmod>
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      <image:title>Stories - Roaster of the Year: Macro Category Winner 2025 — Wonderstate Coffee - Make it stand out</image:title>
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      <image:title>Stories - Roaster of the Year: Macro Category Winner 2025 — Wonderstate Coffee - Make it stand out</image:title>
      <image:caption>Head roaster Paul Newcomb checks the roast.</image:caption>
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    <image:image>
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      <image:caption>Wonderstate owners TJ Semanchin, Caleb Nicholes and Bobbi Griffin (left to right) are committed to fostering a safe and supportive culture for staff.</image:caption>
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      <image:title>Stories - Roaster of the Year: Macro Category Winner 2025 — Wonderstate Coffee - Make it stand out</image:title>
      <image:caption>Cupping in the lab at Wonderstate Coffee.</image:caption>
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      <image:title>Stories - Roaster of the Year: Macro Category Winner 2025 — Wonderstate Coffee - Make it stand out</image:title>
      <image:caption>Wonderstate's Viroqua cafe.</image:caption>
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      <image:title>Stories - Roaster of the Year: Macro Category Winner 2025 — Wonderstate Coffee - Make it stand out</image:title>
      <image:caption>Director of Coffee Nick Brehany brewing.</image:caption>
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      <image:title>Stories - Roaster of the Year: Macro Category Winner 2025 — Wonderstate Coffee - Make it stand out</image:title>
      <image:caption>Wonderstate's Bayfield cafe.</image:caption>
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      <image:title>Stories - Roaster of the Year: Macro Category Winner 2025 — Wonderstate Coffee - Make it stand out</image:title>
      <image:caption>Solar panels at Wonderstate's Viroqua headquarters generate 100 percent of the electrical power the company uses at its roastery and headquarters.</image:caption>
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    <image:image>
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      <image:title>Stories - Roaster of the Year: Macro Category Winner 2025 — Wonderstate Coffee - Make it stand out</image:title>
      <image:caption>Wonderstate's Madison cafe.</image:caption>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-22</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Dear Green roastery in Glasgow, Scotland.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Stories - Roaster of the Year: Micro Category Winner 2025 — Dear Green - Make it stand out</image:title>
      <image:caption>Lisa Lawson, founder of Dear Green (left) with Ruairì, roastery assistant; Stine, project manager; Sarah, account manager; and Kenan, production roaster.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/f20c334f-4a39-428c-95e3-41e804e5a2d7/Roast2024_Issue6_NovDec_HiRes_Page_04_Image_0001.jpg</image:loc>
      <image:title>Stories - Roaster of the Year: Micro Category Winner 2025 — Dear Green - Make it stand out</image:title>
      <image:caption>Kenan Kiziloz, production roaster.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/5ff4aab2-7ea5-403e-939f-5ef18eda15a2/Roast2024_Issue6_NovDec_HiRes_Page_05_Image_0001.jpg</image:loc>
      <image:title>Stories - Roaster of the Year: Micro Category Winner 2025 — Dear Green - Make it stand out</image:title>
      <image:caption>At Dear Green, staff training begins with the basics of working in a roastery.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/f4d43c9e-5099-4cb6-8421-7880d9cb5d46/Roast2024_Issue6_NovDec_HiRes_Page_06_Image_0001.jpg</image:loc>
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      <image:caption>Dear Green's packaging is 100 percent home compostable.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/40caaa32-7824-41f4-926b-b6fe045d716e/Roast2024_Issue6_NovDec_HiRes_Page_07_Image_0003.jpg</image:loc>
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      <image:caption>Dear Green is dedicated to empowering employees with opportunities for growth and career development.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/96b4c37a-5072-49ac-ae61-526e7dd35909/Roast2024_Issue6_NovDec_HiRes_Page_07_Image_0002.jpg</image:loc>
      <image:title>Stories - Roaster of the Year: Micro Category Winner 2025 — Dear Green - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Stories - Roaster of the Year: Micro Category Winner 2025 — Dear Green - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-11</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.roastmagazine.com/stories/podcast-green-coffee-logistics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-11</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.roastmagazine.com/stories/business-of-roasting-report</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-11</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Stories - The Business of Roasting Report — Survey Insights Into Roastery Business Operations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
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    <lastmod>2025-02-11</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-05-23</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Stories - Fire and Heat — Gas, Burners, Thermocouples and More - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Stories - Fire and Heat — Gas, Burners, Thermocouples and More - Make it stand out</image:title>
      <image:caption>Every roaster can benefit from a regular burner service performed by a qualified gas fitter. Photo courtesy of Vintage Coffee</image:caption>
    </image:image>
    <image:image>
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      <image:title>Stories - Fire and Heat — Gas, Burners, Thermocouples and More - Make it stand out</image:title>
      <image:caption>Photo courtesy of Vintage Coffee</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/c7e10b48-8a2a-49a7-b22a-8c4c1dbeb4f3/roaster3.png</image:loc>
      <image:title>Stories - Fire and Heat — Gas, Burners, Thermocouples and More - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/67bde49b-c58d-4070-a89c-3a044862dad4/roaster6.png</image:loc>
      <image:title>Stories - Fire and Heat — Gas, Burners, Thermocouples and More - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/5bba6c2e-b1e9-4ca7-8fd8-907370c7e2bb/roaster5.png</image:loc>
      <image:title>Stories - Fire and Heat — Gas, Burners, Thermocouples and More - Make it stand out</image:title>
      <image:caption>Photo by Juan José Sánchez Macías</image:caption>
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    <lastmod>2024-06-25</lastmod>
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      <image:title>Stories - Wonders of Peru: Coffee and Cacao - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Stories - Wonders of Peru: Coffee and Cacao - Make it stand out</image:title>
      <image:caption>Outside of Ollantaytambo on the way to Santa Teresa.</image:caption>
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    <image:image>
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      <image:title>Stories - Wonders of Peru: Coffee and Cacao - Make it stand out</image:title>
      <image:caption>Brewing coffee from the Santa Teresa region.</image:caption>
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      <image:title>Stories - Wonders of Peru: Coffee and Cacao - Make it stand out</image:title>
      <image:caption>Unripe coffee cherries developing.</image:caption>
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      <image:title>Stories - Wonders of Peru: Coffee and Cacao - Make it stand out</image:title>
      <image:caption>Asociación de Turismo Rural Comunitario Flor de Café Lucmabamba.</image:caption>
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    <image:image>
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      <image:title>Stories - Wonders of Peru: Coffee and Cacao - Make it stand out</image:title>
      <image:caption>Green washed coffee about to be roasted.</image:caption>
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      <image:title>Stories - Wonders of Peru: Coffee and Cacao - Make it stand out</image:title>
      <image:caption>Pablino, Wilder and Enrique from Eco Quechua Lodges.</image:caption>
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      <image:title>Stories - Wonders of Peru: Coffee and Cacao - Make it stand out</image:title>
      <image:caption>Roasting at the women’s association lab.</image:caption>
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      <image:title>Stories - Wonders of Peru: Coffee and Cacao - Make it stand out</image:title>
      <image:caption>Wall painted by local artist outside of the Nueva Alianza Coffee Farm in Huadquiña, Santa Teresa.</image:caption>
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      <image:title>Stories - Wonders of Peru: Coffee and Cacao - Make it stand out</image:title>
      <image:caption>Producer Dwight Aguilar at Nueva Alianza.</image:caption>
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      <image:title>Stories - Wonders of Peru: Coffee and Cacao - Make it stand out</image:title>
      <image:caption>Plaza Mayor de Cusco, Peru.</image:caption>
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      <image:title>Stories - Wonders of Peru: Coffee and Cacao - Make it stand out</image:title>
      <image:caption>First Gesha variety tree planted at the Nueva Alianza Coffee Farm.</image:caption>
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      <image:title>Stories - Wonders of Peru: Coffee and Cacao - Make it stand out</image:title>
      <image:caption>Junior Zanabria, 2022 Peru Cup Tasters Champion and friend of Dwight Aguilar, brewing and sharing Typica Mejorado and Gesha from Nueva Alianza Coffee Farm.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/1719264902554-3M2VK7QEHX4AXZSFMN41/peru2.png</image:loc>
      <image:title>Stories - Wonders of Peru: Coffee and Cacao - Make it stand out</image:title>
      <image:caption>Mario Cardenas, José Feliciano Tupayachi, Bertha Cardenas and Vladimir Tupayachi.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Stories - Wonders of Peru: Coffee and Cacao - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/1719264912549-JNZQHEWOEYN877W972XA/peru10.png</image:loc>
      <image:title>Stories - Wonders of Peru: Coffee and Cacao</image:title>
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      <image:title>Stories - Wonders of Peru: Coffee and Cacao</image:title>
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      <image:title>Stories - Wonders of Peru: Coffee and Cacao</image:title>
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    <image:image>
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      <image:title>Stories - Wonders of Peru: Coffee and Cacao</image:title>
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    <image:image>
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      <image:title>Stories - Wonders of Peru: Coffee and Cacao - Make it stand out</image:title>
      <image:caption>Brewing method demonstration at Café Aicasa in Quillabamba, Peru.</image:caption>
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      <image:caption>Roasted, green and parchment coffee.</image:caption>
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      <image:title>Stories - Wonders of Peru: Coffee and Cacao - Make it stand out</image:title>
      <image:caption>Cosecha Coffee, Lima, Peru.</image:caption>
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    <image:image>
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      <image:title>Stories - Wonders of Peru: Coffee and Cacao - Make it stand out</image:title>
      <image:caption>Cosecha Coffee, Lima, Peru.</image:caption>
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    <loc>https://www.roastmagazine.com/stories/roast-summit-is-headed-to-the-chicago-area</loc>
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      <image:title>Stories - Session Videos from Roast Summit 2024 in Portland, Oregon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.roastmagazine.com/stories/relationship-coffee-direct-trade-20-years-on</loc>
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    <lastmod>2024-10-18</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-08-23</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-05-06</lastmod>
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      <image:title>Stories - Roast Magazine Launches Volume 2 of ‘The Book of Roast’ - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Stories - Roast Magazine Launches Volume 2 of ‘The Book of Roast’</image:title>
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      <image:title>Stories - Roast Magazine Launches Volume 2 of ‘The Book of Roast’</image:title>
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      <image:title>Stories - Roast Magazine Launches Volume 2 of ‘The Book of Roast’</image:title>
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      <image:title>Stories - Roast Magazine Launches Volume 2 of ‘The Book of Roast’</image:title>
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      <image:title>Stories - Roast Magazine Launches Volume 2 of ‘The Book of Roast’</image:title>
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      <image:title>Stories - Roast Magazine Launches Volume 2 of ‘The Book of Roast’</image:title>
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    <loc>https://www.roastmagazine.com/stories/tiffany-johnson-on-black-mattering-podcast</loc>
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    <lastmod>2024-08-12</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.roastmagazine.com/stories/roast-summit-2024-savethedate</loc>
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    <lastmod>2024-05-06</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
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    <lastmod>2024-05-06</lastmod>
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      <image:title>Stories - Black Mattering in Specialty Coffee: Insights From a Black Producer Program Origin Trip to Brazil - Make it stand out</image:title>
      <image:caption>Pictured above: Georgina Jarrett, Areli Barrera Grodski and Tiffany D. Johnson (left to right) on the Cotrim &amp; D’Alessandro farm.</image:caption>
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      <image:caption>Neide Peixoto, Phyllis Johnson and Miriam Aguiar (front row, left to right) with Black Producer Program origin trip participants at Serras das Cabeças in Brazil.</image:caption>
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      <image:title>Stories - Black Mattering in Specialty Coffee: Insights From a Black Producer Program Origin Trip to Brazil - Make it stand out</image:title>
      <image:caption>Planting coffee trees on the first day of spring at Serras das Cabeças.</image:caption>
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      <image:title>Stories - Black Mattering in Specialty Coffee: Insights From a Black Producer Program Origin Trip to Brazil</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/1708376769059-07DDXEQ574O0P8GIH6LX/black-mattering-8.png</image:loc>
      <image:title>Stories - Black Mattering in Specialty Coffee: Insights From a Black Producer Program Origin Trip to Brazil</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/d58dcffe-a497-4435-a5cd-011357ca99c3/black-mattering-9.png</image:loc>
      <image:title>Stories - Black Mattering in Specialty Coffee: Insights From a Black Producer Program Origin Trip to Brazil - Make it stand out</image:title>
      <image:caption>The group walks through Serras das Cabeças farm.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/d8ba9f01-89ec-458d-8584-d79064a4f289/black-mattering-11.png</image:loc>
      <image:title>Stories - Black Mattering in Specialty Coffee: Insights From a Black Producer Program Origin Trip to Brazil - Make it stand out</image:title>
      <image:caption>Planting coffee trees at Serras das Cabeças.</image:caption>
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  </url>
  <url>
    <loc>https://www.roastmagazine.com/stories/interview-with-verve-coffee-podcast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/933ded4d-4409-45ed-9db6-a2f70c195848/RoastPodcast_Verve.jpg</image:loc>
      <image:title>Stories - Interview With Verve Coffee Roasters: 2024 Macro Roaster of the Year - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.roastmagazine.com/stories/20-years-of-roast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/f3da13fa-4d75-4110-8a5a-a251c59930ae/Roast_Issue1_JanFeb24_Article1_20YearsRoast.jpg</image:loc>
      <image:title>Stories - 20 Years of Roast Magazine: A Retrospective and Glimpse into the Future - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/fb8b7ab9-5b55-42e1-8a05-8c10e6afd539/Timeline1.png</image:loc>
      <image:title>Stories - 20 Years of Roast Magazine: A Retrospective and Glimpse into the Future - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/435a7fa1-2d5b-4aaf-bd78-67128ebb4dd7/Timeline2.png</image:loc>
      <image:title>Stories - 20 Years of Roast Magazine: A Retrospective and Glimpse into the Future - Make it stand out</image:title>
      <image:caption>A timeline with just some of the highlights from the past 20 years of Roast.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/4c2a18c2-fd8e-4afe-9dfd-99c03bb01e32/1.png</image:loc>
      <image:title>Stories - 20 Years of Roast Magazine: A Retrospective and Glimpse into the Future - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/2c11422c-1519-465c-afa6-e4ee6d2c85c8/Photo-magazinereader.png</image:loc>
      <image:title>Stories - 20 Years of Roast Magazine: A Retrospective and Glimpse into the Future - Make it stand out</image:title>
      <image:caption>Photo by Juan José Sánchez Macías</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/a5090589-8514-4b6f-be85-216560c248d5/DCN.png</image:loc>
      <image:title>Stories - 20 Years of Roast Magazine: A Retrospective and Glimpse into the Future - Make it stand out</image:title>
      <image:caption>Daily Coffee News is a trusted source for timely industry updates and breaking news from the coffee industry.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/e9e28538-2653-4c0f-81e5-6f89026311a0/2.png</image:loc>
      <image:title>Stories - 20 Years of Roast Magazine: A Retrospective and Glimpse into the Future - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/90815631-f2bc-450c-a40d-f57c5d372ab0/3.png</image:loc>
      <image:title>Stories - 20 Years of Roast Magazine: A Retrospective and Glimpse into the Future - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/44a792ac-172c-494d-b5db-2d26ddafee73/4.png</image:loc>
      <image:title>Stories - 20 Years of Roast Magazine: A Retrospective and Glimpse into the Future - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/a0044044-fe45-458a-b69a-1f2c8a00cd56/connie-lily.png</image:loc>
      <image:title>Stories - 20 Years of Roast Magazine: A Retrospective and Glimpse into the Future - Make it stand out</image:title>
      <image:caption>Roast Publisher Connie Blumhardt (left) and editor Lily Kubota. Photo by Juan José Sánchez Macías</image:caption>
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  <url>
    <loc>https://www.roastmagazine.com/stories/interview-with-bridge-city-podcast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/c7d7816c-b0d0-49c5-85dd-09bea49e743a/RoastPodcast_BridgeCity.jpg</image:loc>
      <image:title>Stories - Interview With Bridge City Coffee: 2024 Micro Roaster of the Year - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmagazine.com/stories/roy-2024-bridge-city-coffee</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/de13c1e5-8835-4720-9f52-5e9a766c7145/Roast_Issue6_NovDec23_Article1_ROYMicro.jpg</image:loc>
      <image:title>Stories - Roaster of the Year: Micro Category Winner 2024—Bridge City Coffee - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/1697563776716-QIPIXV2QYV8080M9W9QE/Binder1_Page_02.jpg</image:loc>
      <image:title>Stories - Roaster of the Year: Micro Category Winner 2024—Bridge City Coffee - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/4f60e460-4455-4e9c-9852-33d910262ff5/Binder1_Page_18.jpg</image:loc>
      <image:title>Stories - Roaster of the Year: Micro Category Winner 2024—Bridge City Coffee - Make it stand out</image:title>
      <image:caption>Baristas and shift leads Gabriel Clark (left) and Zion Lewis. Photo courtesy of Bridge City Coffee</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/60670e0c-8f5c-4e2a-baed-7fee003232bd/Binder1_Page_17.jpg</image:loc>
      <image:title>Stories - Roaster of the Year: Micro Category Winner 2024—Bridge City Coffee - Make it stand out</image:title>
      <image:caption>The guest experience is a key focus for Bridge City Coffee staff. Photo courtesy of Bridge City Coffee</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/6b103297-f355-4788-9153-f7d75a07641d/Binder1_Page_14.jpg</image:loc>
      <image:title>Stories - Roaster of the Year: Micro Category Winner 2024—Bridge City Coffee - Make it stand out</image:title>
      <image:caption>LEFT Evan Iluzada, director of green coffee and Waco operations. Photo courtesy of Bridge City Coffee MIDDLE At Bridge City Coffee, every interaction is viewed as relational rather than transactional. Photo courtesy of Bridge City Coffee RIGHT Barista and shift lead Zion Lewis practicing her craft. Photo courtesy of Bridge City Coffee</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/03269109-efb5-453b-bf32-ceca3ca736eb/Screenshot+2023-10-18+at+8.00.09%E2%80%AFAM.png</image:loc>
      <image:title>Stories - Roaster of the Year: Micro Category Winner 2024—Bridge City Coffee - Make it stand out</image:title>
      <image:caption>Bridge City @ The Intersection in Greenville, South Carolina. Photo courtesy of Bridge City Coffee</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/4fe14d0c-a4c6-46a6-a025-619125582ebe/Binder1_Page_16.jpg</image:loc>
      <image:title>Stories - Roaster of the Year: Micro Category Winner 2024—Bridge City Coffee - Make it stand out</image:title>
      <image:caption>Lead roaster Brandon Nelson. Photo courtesy of Bridge City Coffee</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmagazine.com/stories/roy-2024-verve-coffee-roasters</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/8eda9043-1939-4505-93d7-c4d7860600ab/Roast_Issue6_NovDec23_Article2_ROYMacro.jpg</image:loc>
      <image:title>Stories - Roaster of the Year: Macro Category Winner 2024—Verve Coffee Roasters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/7850e082-fc50-4c2b-9952-357c7ff29578/Binder1_Page_19.jpg</image:loc>
      <image:title>Stories - Roaster of the Year: Macro Category Winner 2024—Verve Coffee Roasters - Make it stand out</image:title>
      <image:caption>Co-founders Ryan O’Donovan (left) and Colby Barr. Photo courtesy of Verve Coffee Roasters</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/6f176ecc-5fa4-4005-9ed0-0c0333e48db3/Binder1_Page_06.jpg</image:loc>
      <image:title>Stories - Roaster of the Year: Macro Category Winner 2024—Verve Coffee Roasters - Make it stand out</image:title>
      <image:caption>Verve’s two-story cafe in the entertainment district of Roppongi in Tokyo. Photo courtesy of Verve Coffee Roasters</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/5f503498-fa6c-4538-a053-02c9810fe315/Binder1_Page_04.jpg</image:loc>
      <image:title>Stories - Roaster of the Year: Macro Category Winner 2024—Verve Coffee Roasters - Make it stand out</image:title>
      <image:caption>Verve’s roasters maintain the company’s exceptional quality and consistency through communication between facilities, and by using Cropster to track every roast. Photo courtesy of Verve Coffee Roasters</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/8fd03a74-5144-41a5-9a21-b481c1bd4067/Binder1_Page_03.jpg</image:loc>
      <image:title>Stories - Roaster of the Year: Macro Category Winner 2024—Verve Coffee Roasters - Make it stand out</image:title>
      <image:caption>Jessica Groza and Lyndia McGauhey at Verve’s University Ave. cafe in Palo Alto, California. Photo courtesy of Verve Coffee Roasters</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/ccef16be-375f-4688-b539-52ba3931f727/Binder1_Page_10.jpg</image:loc>
      <image:title>Stories - Roaster of the Year: Macro Category Winner 2024—Verve Coffee Roasters - Make it stand out</image:title>
      <image:caption>“The team is everything, and the team is the culture,” says Verve co-founder Colby Barr. Pictured: Jenifer Simental (left), Jade Stephens and Becca Joy (middle), Austin Castro (right). Photos courtesy of Verve Coffee Roasters</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmagazine.com/stories/roast-magazine-announces-2024-roaster-of-the-year-winners</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/af39099a-8207-4c4d-b46a-979bba5f062f/ROY2024-Winner.jpg</image:loc>
      <image:title>Stories - Roast Magazine Announces&amp;nbsp;2024 Roaster of the Year Winners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.roastmagazine.com/stories/kat-melheim-on-batch-sizes-in-coffee-roasting-podcast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/1697143246366-3N07XHW8R7FFZ6C0Q51F/RoastPodcast_Kat.jpg</image:loc>
      <image:title>Stories - Interview With The Author: Kat Melheim on Batch Sizes in Coffee Roasting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmagazine.com/stories/balancing-efficiency-and-quality</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/4989180f-610d-43ec-a04e-dc44c07d5149/Roast_Issue5_SeptOct23_Article1.jpg</image:loc>
      <image:title>Stories - Balancing Efficiency and Quality: Identifying the Optimal Batch Size for Your Roast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/a06daea6-2d53-459a-abfe-3ace52dd4aa6/batch+size3.png</image:loc>
      <image:title>Stories - Balancing Efficiency and Quality: Identifying the Optimal Batch Size for Your Roast - Make it stand out</image:title>
      <image:caption>Gwilym Davies of Naughty Dog Coffee getting ready to roast in the Czech Republic. Photo by Scott Rao</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/36af9605-8ba5-4132-a321-4f70cb316dfc/batch+size2.png</image:loc>
      <image:title>Stories - Balancing Efficiency and Quality: Identifying the Optimal Batch Size for Your Roast - Make it stand out</image:title>
      <image:caption>Shelby Williamson of Huckleberry Roasters roasting a batch. Photo courtesy of Huckleberry Coffee</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/560afed3-f6ed-4f9e-921b-898bae95c566/batch+size1.png</image:loc>
      <image:title>Stories - Balancing Efficiency and Quality: Identifying the Optimal Batch Size for Your Roast - Make it stand out</image:title>
      <image:caption>Scooping and weighing green coffee. Photo by @coffeeandlucas, courtesy of Scott Rao</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/ef3dd9ea-5076-43cb-a754-2b75e05d39c8/Huckleberry+-+DSC_4976.jpg</image:loc>
      <image:title>Stories - Balancing Efficiency and Quality: Identifying the Optimal Batch Size for Your Roast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/405dd57f-4874-4a1b-911e-d9d46215d0a6/Scott+Rao_47A9720.jpg</image:loc>
      <image:title>Stories - Balancing Efficiency and Quality: Identifying the Optimal Batch Size for Your Roast - Make it stand out</image:title>
      <image:caption>Roasted coffee. Photo by @coffeeandlucas, courtesy of Scott Rao</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmagazine.com/stories/strengthening-organic-enforcement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/fdc84da7-26ab-4889-9b5f-a0bf9cd330b7/Roast_Issue4_JulyAug23_Article1.jpg</image:loc>
      <image:title>Stories - Strengthening Organic Enforcement: Changes to the USDA Organic Regulations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/3c8a2575-e240-408b-bc8b-e6540a1824b3/organic8.png</image:loc>
      <image:title>Stories - Strengthening Organic Enforcement: Changes to the USDA Organic Regulations - Make it stand out</image:title>
      <image:caption>Photo by Juan José Sánchez Macías</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/d74b91e8-e0e7-40f6-ba03-9a1ee1de96a5/organic7.png</image:loc>
      <image:title>Stories - Strengthening Organic Enforcement: Changes to the USDA Organic Regulations - Make it stand out</image:title>
      <image:caption>Green coffee. (Photo by Juan José Sánchez Macías)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/8e369611-1076-466d-8465-5b25c5713802/organic6.png</image:loc>
      <image:title>Stories - Strengthening Organic Enforcement: Changes to the USDA Organic Regulations - Make it stand out</image:title>
      <image:caption>Preserving consumer trust in the organic label is key to the success of the program. (Photo by Juan José Sánchez Macías)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/5070556c-ad7e-44bd-8b64-6098517ea586/organic5.png</image:loc>
      <image:title>Stories - Strengthening Organic Enforcement: Changes to the USDA Organic Regulations - Make it stand out</image:title>
      <image:caption>New rules will require all actors in the organic supply chain to be certified. (Photo by Juan José Sánchez Macías)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/1dd9b46d-b66b-4193-b536-c70f16d939fb/organic4.png</image:loc>
      <image:title>Stories - Strengthening Organic Enforcement: Changes to the USDA Organic Regulations - Make it stand out</image:title>
      <image:caption>Green coffee in burlap. (Photo by Connie Blumhardt)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/b819e524-5ccf-4dcf-ab0b-7801e5c41532/organic3.png</image:loc>
      <image:title>Stories - Strengthening Organic Enforcement: Changes to the USDA Organic Regulations - Make it stand out</image:title>
      <image:caption>Coffee drying on the patio. (Photo by Juan José Sánchez Macías)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/85336e1d-ab1b-4a28-944f-09c4ac890d0c/organic2.png</image:loc>
      <image:title>Stories - Strengthening Organic Enforcement: Changes to the USDA Organic Regulations - Make it stand out</image:title>
      <image:caption>Roasting companies that work with organic coffee will need to obtain certification in most cases. Pictured: Nicolás Martínez at Cup of Excellence Mexico, 2022. (Photo by Juan José Sánchez Macías)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/956afeb8-de0e-4291-8e20-a90ca1c64dd8/organic1.png</image:loc>
      <image:title>Stories - Strengthening Organic Enforcement: Changes to the USDA Organic Regulations - Make it stand out</image:title>
      <image:caption>Coffee retail operations should check the regulations to determine if organic certification is required. (Photo by Juan José Sánchez Macías)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmagazine.com/stories/technology-fails-audio-article</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-18</lastmod>
  </url>
  <url>
    <loc>https://www.roastmagazine.com/stories/interview-with-the-author-anne-cooper-on-technology-fails</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-26</lastmod>
  </url>
  <url>
    <loc>https://www.roastmagazine.com/stories/coffee-rose-audio-article</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-16</lastmod>
  </url>
  <url>
    <loc>https://www.roastmagazine.com/stories/interview-with-the-author-ian-fretheim-on-the-coffee-rose</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-16</lastmod>
  </url>
  <url>
    <loc>https://www.roastmagazine.com/stories/coffees-quiet-battleground</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/0767a01b-1f71-4235-9786-11a76d706c51/Roast_MayJune23_Spread3.jpg</image:loc>
      <image:title>Stories - Coffee’s Quiet Battleground: Closing the Gap Between Industry and Consumer Flavor Preferences - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/93d9615a-d3ee-4198-ac2d-7176edbd5157/quiet-battleground7.png</image:loc>
      <image:title>Stories - Coffee’s Quiet Battleground: Closing the Gap Between Industry and Consumer Flavor Preferences - Make it stand out</image:title>
      <image:caption>Latte and desserts. (Photo by Phil Beattie)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/df07cc59-665d-4395-b34d-92562bc7995f/Quiet-battleground-9.png</image:loc>
      <image:title>Stories - Coffee’s Quiet Battleground: Closing the Gap Between Industry and Consumer Flavor Preferences - Make it stand out</image:title>
      <image:caption>In origin-focused coffee competitions and auctions, the most revered flavor callouts tend to be attributes tied to organic acids. (Photo by Juan José Sánchez Macías)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/b8274f93-f5cd-416a-8248-82361940d6ca/quiet-battleground4.png</image:loc>
      <image:title>Stories - Coffee’s Quiet Battleground: Closing the Gap Between Industry and Consumer Flavor Preferences - Make it stand out</image:title>
      <image:caption>Sam Spillman and Phil Beattie at the 2019 U.S. Coffee Championships. (Photo courtesy of Phil Beattie)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/2a6ab7b5-8f23-4d02-818b-7fa71f81600b/quiet-battleground3.png</image:loc>
      <image:title>Stories - Coffee’s Quiet Battleground: Closing the Gap Between Industry and Consumer Flavor Preferences - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/1ae284b9-351d-43c4-8a45-6ab68ad19e03/quiet-battleground5.png</image:loc>
      <image:title>Stories - Coffee’s Quiet Battleground: Closing the Gap Between Industry and Consumer Flavor Preferences - Make it stand out</image:title>
      <image:caption>In competition, a coffee must pop to grab a judge’s attention. (Photo by Juan José Sánchez Macías)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/754953d1-44e9-494e-bf62-5a0f15da48ec/quiet-battleground2.png</image:loc>
      <image:title>Stories - Coffee’s Quiet Battleground: Closing the Gap Between Industry and Consumer Flavor Preferences - Make it stand out</image:title>
      <image:caption>Cupping at La Palma y El Tucán. (Photo by Phil Beattie)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/16245cac-05f6-4aa6-ade0-bf603ce034e2/quiet-battleground6.png</image:loc>
      <image:title>Stories - Coffee’s Quiet Battleground: Closing the Gap Between Industry and Consumer Flavor Preferences - Make it stand out</image:title>
      <image:caption>Honey bee on a coffee flower in Veracruz, Mexico. (Photo by Phil Beattie)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmagazine.com/stories/when-technology-fails</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/023825b9-f1dd-4cf2-9fb1-ddfc73fb1105/Roast_MayJune23_Spread2.jpg</image:loc>
      <image:title>Stories - When Technology Fails: Strategies and Critical Skills for Coffee Roaster Operations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/41a8fee2-ed2a-49f2-8270-0d1713d46dc3/technology-fails-1.png</image:loc>
      <image:title>Stories - When Technology Fails: Strategies and Critical Skills for Coffee Roaster Operations - Make it stand out</image:title>
      <image:caption>A blank screen with smudged lines—what a roaster would see in the event of a software failure. (Photo by Anne Cooper)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/06d8a587-48d6-4776-b1c3-56e19d4adfa9/technology-fails-2.png</image:loc>
      <image:title>Stories - When Technology Fails: Strategies and Critical Skills for Coffee Roaster Operations - Make it stand out</image:title>
      <image:caption>Coffee bean color changes during roasting. (Photo by Ed Kaufmann of InterAmerican Coffee)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/18d652bb-bdf5-4563-a8a6-f52fd93e18d8/technology-fails-3.png</image:loc>
      <image:title>Stories - When Technology Fails: Strategies and Critical Skills for Coffee Roaster Operations - Make it stand out</image:title>
      <image:caption>Knowing the target times for each of the three roasting phases allows a roaster operator to complete the process manually. (Photo by Anne Cooper)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/cb0c842f-8550-4890-a986-c78377e66df7/technology-fails-4.png</image:loc>
      <image:title>Stories - When Technology Fails: Strategies and Critical Skills for Coffee Roaster Operations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/8182e130-217f-4b7e-8ba1-07a67b2a0caf/technology-fails-5.png</image:loc>
      <image:title>Stories - When Technology Fails: Strategies and Critical Skills for Coffee Roaster Operations - Make it stand out</image:title>
      <image:caption>Keeping a manual roast log helps a roaster develop and analyze roast profiles, and could be invaluable if software fails.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/077acea1-d244-4f93-9ee2-390579811b78/technology-fails-6.png</image:loc>
      <image:title>Stories - When Technology Fails: Strategies and Critical Skills for Coffee Roaster Operations - Make it stand out</image:title>
      <image:caption>Manual notes on a roasting machine control panel. (Photo by Anne Cooper)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/946dca19-c9b5-4393-a8f7-4661afc3357d/technology-fails-7.png</image:loc>
      <image:title>Stories - When Technology Fails: Strategies and Critical Skills for Coffee Roaster Operations - Make it stand out</image:title>
      <image:caption>Using visual and aural senses is critical to a roasters’ success. (Photo courtesy of Anne Cooper)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmagazine.com/stories/the-inside-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/eebc22e2-9beb-4b15-997c-0b6e3157e9d4/The+Inside+Cover.png</image:loc>
      <image:title>Stories - Introducing The Inside: An Insider’s Guide to Portland, Oregon 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmagazine.com/stories/sweetness-in-coffee</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/2904a2e6-c111-439b-97a4-4b276f1747ab/Roast_MarApr23_Column2_TechnicallySpeaking_shadow.png</image:loc>
      <image:title>Stories - Sweetness in Coffee: How Do We Define, Analyze and Discuss It? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/b9aace29-4aa8-4b79-91a0-75a0887174fb/Roasted+Coffee.jpg</image:loc>
      <image:title>Stories - Sweetness in Coffee: How Do We Define, Analyze and Discuss It? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/685f74a9-157e-4685-b054-818c6942d072/figure+1.png</image:loc>
      <image:title>Stories - Sweetness in Coffee: How Do We Define, Analyze and Discuss It? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/a6cd7fa5-f369-4b45-8192-afb26d580abc/figure+2.png</image:loc>
      <image:title>Stories - Sweetness in Coffee: How Do We Define, Analyze and Discuss It? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/4074d519-8b0e-4f0a-b8e7-afe4fb0b5855/figure+3.png</image:loc>
      <image:title>Stories - Sweetness in Coffee: How Do We Define, Analyze and Discuss It? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/9edefb14-90d8-4c35-9279-022ea829add0/figure+4.png</image:loc>
      <image:title>Stories - Sweetness in Coffee: How Do We Define, Analyze and Discuss It? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/969b7a3e-162a-4a5a-a0eb-bc70438d5869/figure+5.png</image:loc>
      <image:title>Stories - Sweetness in Coffee: How Do We Define, Analyze and Discuss It? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmagazine.com/stories/watch-videos-from-roast-summit-2023-online</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-06</lastmod>
  </url>
  <url>
    <loc>https://www.roastmagazine.com/stories/a-new-tool-for-the-cupping-kit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/25e902d1-17fa-43cc-9abd-cce20006b7e4/Roast_MarApr23_Feature2_ANewTool_shadow.png</image:loc>
      <image:title>Stories - A New Tool for the Cupping Kit: The Cafe Imports Coffee Rose Offers a New Model for Sensory Evaluation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/f3bf695d-50d3-4fda-a7b5-90533b2b30e5/cupping+kit+1.png</image:loc>
      <image:title>Stories - A New Tool for the Cupping Kit: The Cafe Imports Coffee Rose Offers a New Model for Sensory Evaluation - Make it stand out</image:title>
      <image:caption>The Cafe Imports Coffee Rose is a newly developed tool for coffee assessment, with user experience designed by Devon Barker.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/75a372b4-9017-45ad-9586-c2721d1b0e03/cupping+kit+2.png</image:loc>
      <image:title>Stories - A New Tool for the Cupping Kit: The Cafe Imports Coffee Rose Offers a New Model for Sensory Evaluation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/ef1753b6-ac84-4205-990d-6c121ffea74b/cupping+kit+3.png</image:loc>
      <image:title>Stories - A New Tool for the Cupping Kit: The Cafe Imports Coffee Rose Offers a New Model for Sensory Evaluation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/ebd487ad-51ac-4299-a535-32d24e2fd202/cupping+kit+4.png</image:loc>
      <image:title>Stories - A New Tool for the Cupping Kit: The Cafe Imports Coffee Rose Offers a New Model for Sensory Evaluation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/ef263cff-07e2-45d8-83b5-6c4aaa3cceed/cupping+kit+5.png</image:loc>
      <image:title>Stories - A New Tool for the Cupping Kit: The Cafe Imports Coffee Rose Offers a New Model for Sensory Evaluation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/5c066152-365d-4b53-840c-e244ac23cbb7/cupping+kit+6.png</image:loc>
      <image:title>Stories - A New Tool for the Cupping Kit: The Cafe Imports Coffee Rose Offers a New Model for Sensory Evaluation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmagazine.com/stories/interview-with-the-author-chris-kornman-on-additive-fermentation-in-coffee</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-05</lastmod>
  </url>
  <url>
    <loc>https://www.roastmagazine.com/stories/additive-fermentation-audio-article</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-04</lastmod>
  </url>
  <url>
    <loc>https://www.roastmagazine.com/stories/additive-fermentation-infused-coffee</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/e3dd914c-8c94-47a6-8a87-d6be263e38f3/Roast_JanFeb23_Feature2_AdditiveFermentation_Shadow.png</image:loc>
      <image:title>Stories - Additive Fermentation: “Infused” Coffee is Gaining Popularity—and Sparking Industry Debate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/b2dda8a2-f7e6-4d78-82ea-401f6ea3ea9c/AdditiveFermentation_Feature2.jpg</image:loc>
      <image:title>Stories - Additive Fermentation: “Infused” Coffee is Gaining Popularity—and Sparking Industry Debate - Make it stand out</image:title>
      <image:caption>Co-fermented honey-process parchment coffee. Photo by Edwin Noreña</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/a69eb23f-95fd-4761-ad99-83ffc2b63180/AdditiveFermentation_Feature3.jpg</image:loc>
      <image:title>Stories - Additive Fermentation: “Infused” Coffee is Gaining Popularity—and Sparking Industry Debate - Make it stand out</image:title>
      <image:caption>A traditional coffee fermentation tank. Photo by Marcelo Pereira</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/233924b5-c811-45a2-af0c-ec1b708dc9db/Additive-Fermentation_Feature4.jpg</image:loc>
      <image:title>Stories - Additive Fermentation: “Infused” Coffee is Gaining Popularity—and Sparking Industry Debate - Make it stand out</image:title>
      <image:caption>Coffee cherries being prepared for depulping. Photo by Marcelo Pereira</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/e1ebb8c5-797a-499e-b529-4118d697aa32/Additive-Fermentation_Feature5.jpg</image:loc>
      <image:title>Stories - Additive Fermentation: “Infused” Coffee is Gaining Popularity—and Sparking Industry Debate - Make it stand out</image:title>
      <image:caption>Carbonically macerated whole coffee cherries drying. Photo by Marcelo Pereira</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/1b54c52c-fcec-4e96-bcc1-0222d9ed5ab2/Additive-Fermentation_Feature6.jpg</image:loc>
      <image:title>Stories - Additive Fermentation: “Infused” Coffee is Gaining Popularity—and Sparking Industry Debate - Make it stand out</image:title>
      <image:caption>Locally grown berries, shown here after co-fermenting with coffee cherries. Photo by Marcelo Pereira</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/61975438-bff1-438b-a767-39c4850cf2ef/Additive-Fermentation_Feature7.jpg</image:loc>
      <image:title>Stories - Additive Fermentation: “Infused” Coffee is Gaining Popularity—and Sparking Industry Debate - Make it stand out</image:title>
      <image:caption>Co-fermented coffee parchment drying on a raised bed. Photo by Marcelo Pereira</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/1d3cc886-df91-450a-8303-5a9a1744e11e/Additive-Fermentation_Feature8.jpg</image:loc>
      <image:title>Stories - Additive Fermentation: “Infused” Coffee is Gaining Popularity—and Sparking Industry Debate - Make it stand out</image:title>
      <image:caption>Barrels equipped for anaerobically fermenting coffee on Finca Campo Hermoso. Photo by Edwin Noreña</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/65d0355b-a16a-413c-9c52-ebb09ccdc072/Mike+Ebert.png</image:loc>
      <image:title>Roast Summit - Mike Ebert - Make it stand out</image:title>
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  </url>
  <url>
    <loc>https://www.roastmagazine.com/roastsummit/events/james-taylor-2026</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/cfb44481-4c80-44ac-9d35-b202226c0d06/James-Taylor.png</image:loc>
      <image:title>Roast Summit - James Taylor - Make it stand out</image:title>
      <image:caption>James Taylor Director of Commercial Sales and Manager of Illinois Office, Diedrich Roasters</image:caption>
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  <url>
    <loc>https://www.roastmagazine.com/roastsummit/events/joey-stazonne</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/1667514954635-7GIW8ES6EO5F2IU63GAP/speakers1.png</image:loc>
      <image:title>Roast Summit - Joey Stazzone - Make it stand out</image:title>
      <image:caption>Joey Stazzone President, Cafe Kreyol</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmagazine.com/roastsummit/events/keith-clerique-schaumburg2026</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/78961354-f75c-4210-a059-ddb05ab72a74/Keith-Clerique.png</image:loc>
      <image:title>Roast Summit - Keith Clerique - Make it stand out</image:title>
      <image:caption>Keith Clerique Field Service / Tech Support Diedrich Roasters LLC</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmagazine.com/roastsummit/events/al-liu-2026</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/1771956820050-VZ8KX3WXMUT7Z1NIYK7F/Al-Liu.jpg</image:loc>
      <image:title>Roast Summit - Al Liu - Make it stand out</image:title>
      <image:caption>Al Liu Director of Let's Talk Coffee, Sustainable Harvest</image:caption>
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  <url>
    <loc>https://www.roastmagazine.com/roastsummit/events/anne-cooper-2026</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/e0c2cfda-6c83-46b8-afb3-01f30fdd194e/AnneCooper_..jpg</image:loc>
      <image:title>Roast Summit - Anne Cooper - Make it stand out</image:title>
      <image:caption>Anne Cooper Founder, Equilibrium Master Roasters</image:caption>
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  <url>
    <loc>https://www.roastmagazine.com/roastsummit/events/matt-slater</loc>
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    <lastmod>2026-02-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/1771615766778-S6ST4YURXV0IJ413W9WH/MattSlater.jpg</image:loc>
      <image:title>Roast Summit - Matt Slater - Make it stand out</image:title>
      <image:caption>Matt Slater Sales and Relations Manager, Condesa Co. Lab</image:caption>
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  <url>
    <loc>https://www.roastmagazine.com/roastsummit/events/kat-nolte-2026</loc>
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    <lastmod>2026-02-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/bf62842b-544b-423e-b708-f3b56fb7baa8/Kat.jpeg</image:loc>
      <image:title>Roast Summit - Katherine Nolte Ferguson - Make it stand out</image:title>
      <image:caption>Katherine Nolte Ferguson Managing Director, Sustainable Harvest &amp; Head of Specialty, Sucafina North America</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmagazine.com/roastsummit/events/alex-scholtz</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/a58636aa-05fb-40db-bcbb-3c2018c205b0/Alexander.jpg</image:loc>
      <image:title>Roast Summit - Alexander Scholtz - Make it stand out</image:title>
      <image:caption>Alexander Scholtz Sales Partner, Probat and Reicat</image:caption>
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  <url>
    <loc>https://www.roastmagazine.com/roastsummit/events/emilie-coulombe</loc>
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    <lastmod>2026-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6176daf1156c8f7ecda2607f/1769010794925-8RD2UY1YTEQH2OLH3XCW/emilie.png</image:loc>
      <image:title>Roast Summit - Émilie Coulombe - Make it stand out</image:title>
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  <url>
    <loc>https://www.roastmagazine.com/roastsummit/events/rhys-evans</loc>
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    <lastmod>2026-02-09</lastmod>
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      <image:title>Roast Summit - Rhys Evans - Make it stand out</image:title>
      <image:caption>Rhys Evans Director, Central Coast Coffee Distributor, ROEST Australia</image:caption>
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  <url>
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    <lastmod>2026-02-09</lastmod>
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      <image:caption>Scott Burchell Director of Sales and Marketing, Loring Smart Roast</image:caption>
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  <url>
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    <lastmod>2026-02-09</lastmod>
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      <image:caption>Richard Muhl Giesen Sales and Technical Support Specialist</image:caption>
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  <url>
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    <lastmod>2026-01-21</lastmod>
    <image:image>
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      <image:title>Roast Summit - Mark Beattie - Make it stand out</image:title>
      <image:caption>Mark Beattie Director, CRA Group</image:caption>
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  <url>
    <loc>https://www.roastmagazine.com/roastsummit/events/nadia-moreira-andre-selga-2026</loc>
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    <lastmod>2026-01-07</lastmod>
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  <url>
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      <image:caption>Joe Tynan Australian Director, Cafe Imports Australia</image:caption>
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  <url>
    <loc>https://www.roastmagazine.com/roastsummit/events/caleb-holstein-2026</loc>
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    <lastmod>2026-01-07</lastmod>
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    <lastmod>2026-02-14</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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