Home

Current Issue

Back Issues

Subscribe

Advertise

Industry Links

Event Calendar

Roasting 101

Contact Us

   

BACK ISSUE

 

NOVEMBER | DECEMBER 2007


Back to Table of Contents
     

 

 

FROM THE EDITOR

 

Shanna Germain

 

 


I’VE OFTEN HEARD the specialty coffee industry referred to as a “family.” Sometimes this term comes up when people are talking about the way someone stepped in and helped their business. Other times, it comes up when people new to the industry mention how nice and welcoming everyone is. When squabbles break out over the proper technique or science versus art, that’s when it seems most like family, as everyone chooses sides and starts pushing. Of course, by the end of the day, after the bloody lips and the name-calling, everyone’s seated back around the food, telling the stories about how so-and-so finally admitted he was wrong or how maybe that other roaster had a point.
      If it’s true that the coffee industry is a family, then it’s easy to imagine our conferences and retreats as family reunions: the Roaster clan arriving with their green beans and turntables, the Barista family pulling up with their tampers and milk pitchers, the industry newbies standing around the food, as gangly and uncertain as teenagers. And over in the corner, the grandfathers, playing horseshoes and marveling at how big the family has grown since they founded it way back when.
      In recent years, we’ve lost a few of those grandfathers, the amazing and pioneering men who built the specialty coffee family with their foresight, hard work and dedication. Last year, we mourned the passing of Ward Barbie, founder of Fresh Cup, as well as Dave Charleville, founder of Chauvin Coffee.
      And, most recently, we are feeling the loss of Alfred Peet, the founder of Peet’s Coffee & Tea, who passed away in late August. Peet, considered a pioneer in the specialty coffee industry, opened his first establishment in Berkeley back in 1966. In 1971, when the first Starbucks store opened in Seattle, they used coffee roasted by Peet’s. He is remembered as someone who wanted to buy the best beans and serve the best coffee—a philosophy that has now become an industry standard.
      The coffee family has grown—a lot—but that doesn’t mean we feel the absence of these founders any less. In fact, we feel it more, as we come to understand just how strong of a foundation they created in order for us to become such a large, strong, successful family. We are lucky to have so many founders—grandfathers, if you will—who continue to stay involved with the industry. Many of them are the ones I seek out for advice and encouragement when I’m struggling with an article, or when I want to gain a better understanding of the family history. And they’re always happy to sit down and share their knowledge and passion.
      I know that I, like so many others, am proud to be part of this family and will not forget those who have gone before us to plant the early seeds of this coffee family tree and help it flower.

      Keep the flame burning,

      Shanna

 

 


 
       
 
 

P 503.282.2399 F 503.282.2388 | E-mail connie@roastmagazine.com

1631 NE Broadway No. 125, Portland Oregon 97232-1425