
NAVIGATING ORIGINS
EL SALVADOR
EL SALVADOR is more than a country where
coffee happens to be grown—in many ways, it is a country created
on coffee, as the crop is heavily woven into El Salvador’s history,
culture, economy and ecology. According to Patricia Valiente-Reyes, general
manager for the Itzalco Specialty Coffee Association and a fourth-generation
coffee producer. “Coffee is the agricultural product that defines
Salvadoran culture; the economic resource that transformed the social
history of our country and the source of employment that strengthens
and protects life in El Salvador.”
Coffee has a long history in El Salvador, as the first coffee was
believed to have arrived there from the Caribbean as early as 1740. Although
coffee was grown in the western part of the country for a long period,
production did not rise until 1850s and later. The country shipped its
first bags of coffee to Europe in 1856, and by the ‘70s, El Salvador
was ranked fourth among coffee export countries, harvesting 3.5 million
coffee bags.
The Coffee
With such a long history of coffee, it is not surprising that El Salvador
knows how to produce a good cup. Coffee flavors range from caramel and
chocolate to berries and florals. El Salvador’s top quality coffees
have been variously described by world-class cuppers as balanced, with
vibrant, berry-like, chocolate and floral notes and bright acidity. The
coffees are consistent and creamy, with flavors of vanilla and caramel,
a good body and a chunky aroma.
The country’s climate is well-suited for creating delicious coffees,
with its six-month-long wet and dry seasons, various mountain ranges
and volcanoes, and extensive shade canopy. The majority of coffee is
grown on volcanic slopes, which experts believe plays a substantial role
in the flavor of the coffee. “The well-drained mineral-rich volcanic
soil is perhaps the biggest contributor to the unique flavor of El Salvador
coffee,” says Paul Songer of Songer and Associates, Inc., and a
member of the Alliance for Coffee Excellence advisory board. “This
soil not only provides the minerals that ensure a healthy tree capable
of producing necessary sugar and other flavor components, but also increases
capacity to retain a reasonable amount of moisture during the dry season
while avoiding waterlogged roots during the rainy season.”
Coffee is grown in five geographical areas of the country, which
differ from one another mainly in terms of altitude and flavor characteristics.
• Apaneca-Ilamatepec Mountain Range—Located in the western
region, with altitudes ranging from 1,640 to 6,561 feet.
• Central Belt—Comprising the Balsamo Mountain Range and the
San Salvador Volcano, with altitudes of 1,540 to 4,920 feet.
• Chinchontepec or San Vicente Volcano—Altitudes are 1,640 to
3,280 feet, with the San Vicente Volcano rising to 7,155 feet.
• Cacahuatique Mountain Range—Ranges in altitudes from 1,640
to 4,920 feet.
• Tecapa-Chinchontepec Mountain Range—Various altitudes, from
1,640 to 4,920 feet and up. The San Miguel or Chaparrastique Volcano is
the highest peak with an elevation of 7,017 feet.
Cultivation & Processing
El Salvador produces only arabica coffees, mostly traditional varieties
such as bourbon and pacas. Some hybrids—including pacamara, caturra,
catuai and catisic—are also grown, but in very small amounts.
It is estimated that there are some 23,000 coffee growers in
the country, about 87 percent of which are small farmers, with farms
of 19 hectares or less. Many focus on organic and bird-friendly growing
procedures. In addition, most farms are diverse, producing a variety
of fruits, vegetables and flowers in addition to coffee.
The diversity of wildlife and plant life extends beyond coffee
in El Salvador. A project called the Coffee and Biodiversity Project,
funded by the UK Government’s Darwin Initiative and The Natural
History Museum (NHM) of London, studied Salvadoran coffee farms. There,
they found a total of 188 bird species, 31 mammal species, 26 reptile
species, eight amphibians and 230 tree and plant species. Recently, scientists
for NHM of London discovered four new species of wasps.
El Salvador has a strong coffee infrastructure, designed to
help producers create the best possible crop. Plantations and mills are
near each other; thus, coffee is often hand-picked and de-pulped the
same day. Strong sunlight allows the coffee to be patio-dried.
“The excellence of Salvadoran coffee is the end result of the personalized
manner in which our coffee is treated,” says Carolina Padilla, Cup
of Excellence coordinator and a member of the Salvadoran Coffee Council. “In
El Salvador, coffee farming is an artisan skill, not an impersonal task.
Local workers acquired these skills from past generations and zealously
keep them as a secret. Thus, our coffee has a deep human connection that
is rare in today’s coffee world.”
Progress
In recent years, the country has experienced something of a renaissance
around quality, sustainability and customer service. “There has
been a tremendous amount of investment and change in the training on
key areas such as quality sustainability, cupping and marketing,” says
Padilla. “This, combined with the successful implementation of
competitions, such as Cup of Excellence and quality grading programs,
such as the Q Auctions, has allowed El Salvador to reclaim its prestige
in the marketplace.”
To further enhance an already thriving culture, the country
is moving forward on the next big step: promotion. “One of our
biggest hurdles to overcome is the need to communicate and market our
excellent quality coffee in order to put El Salvador’s coffee on
the radar of the coffee industry, and to let the industry know its attributes,” says
Valiente-Reyes. “Our varieties—bourbon, pacas and pacamara—are
rare, and we need to let people know we have them.”
To that end, in 2003, The Specialty Coffee Association of El
Salvador was created. The group, which was founded by growers and cooperatives
of various sizes, as well as millers and exporters, works to support
the production and international marketing and promotion of El Salvadoran
specialty coffees. In addition, they hope to develop a 100 percent bourbon
certified seal.
In addition, recently, several coffee growers entered into a coffee and biodiversity
program, administered by the local non-governmental organization SalvaNatura
and under the Rainforest Alliance Certification. This sustainable certification
works to assist farmers, maintain a habitat for wildlife and provide a sustainable
product to the consumer.

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