
Navigating Origins
BOLIVIA
The Coffee
In terms of coffee quantity, Bolivia is a small player: it ranks
38th on the list of coffee-producing nations, even behind the U.S.,
which ranks 35th. But in terms of coffee quality, Bolivia has been
working hard to move into the big leagues. In the last few years,
the country’s coffee has made great strides, in part thanks
to the Bolivian Specialty Coffee Association (ACEB), anti-drug
money from the U.S. government and programs like the Cup of Excellence,
which held its first Bolivian event last year in December.
“One of the ways in which Bolivia has suffered in the past
is they had a stigma of being junk coffee,” says Andrew Barnett,
owner and roaster at Ecco Café and one of the judges at Bolivia’s
first Cup of Excellence competition. “But the best Bolivian
coffees have a very sweet, very balanced cup and are deep berry in
flavor. They’re creamy and sweet.”
But there was a reason for Bolivian coffee’s previous reputation,
says Nelson Valverde, president of Invalsa, an import/export company
based in Bolivia. It was difficult to get consistently good coffee. “Bolivia
always had the right credibilities, but the coffee was never good,” he
says. “Everyone would say, theoretically, excellent coffee
should come out of here, so how come it doesn’t?”
Part of the answer to this question lies in the same feature that
gives the country its great potential: the geography. Bolivia sits
high in the Andes Mountains, a location that has given rise to
the country’s nickname as “Rooftop of the World.” With
a landscape of snowy mountains, wide plateaus and tropical rain
forests, Bolivia has ideal coffee-producing conditions. Yet, it
is this geography, wonderfully designed to produce coffee, which
has also contributed to the country’s struggle to produce
consistent specialty coffee. Most farmers depulp the coffee at
the farm, and then must truck it over the mountains to La Paz at
a whopping 12,500 feet, where they deliver it to centralized co-ops
or intermediaries. 
“La Paz, which is the commercial center, is very high,” Valverde
says. “In order to get the coffee from the farms to the processing
plants, the coffee had to be trucked up the mountain.” Because
the beans were half-processed, they were still wet and would freeze
and then thaw again on their way over the mountain. In addition,
half-processed coffee quickly became musty and foul during the long
trip to La Paz. “As a result, it was not possible to predict
good quality,” Valverde says. “This trip was ruining
the coffee. We realized we needed to process the coffee where it’s
grown, and then when it’s dry, it can make the trip.
Now, thanks in part to USAID, which has helped to finance centralized
facilities in the Yungas region, growers can process the coffees
closer to home. “Once we take care of the quality issues,
such as processing, the coffee’s actually wonderful,” Valverde
adds.
Cultivation
Bolivian coffee is almost 100 percent arabica, mostly of the typica
and criolla varietals. More than 90 percent of the coffee grown
in Bolivia is produced in the Yungas area, a tropical region in
La Paz with altitudes between 500 and 1,600 meters. Other important
growing regions are Cochabamba, Santa Cruz and Tarija.
Before 1991, most farms were owned by wealthy land owners, who
had Brazil’s native people work for them. Then in 1991 a
governmental land reform forced the larger landowners to return
the farms back to the families who had originally owned them. These
small farms, which range in size from 3 to 20 acres, now produce
the majority of coffee (estimates range from 85 to 95 percent),
despite the fact that often, only a small percentage of the land
is dedicated to coffee.
“The Bolivian coffee industry has been fine-tuning itself by
producing quality in the cup and improving post-harvest techniques
mostly at the wet- and dry-milling stages,” says Marcos Moreno,
agribusiness and marketing advisor for the Market Access and Poverty
Alleviation (MAPA) project, a USAID-funded project that provides
technical assistance to coffee growers in Bolivia. “This is
a young coffee industry in the hands of more than 23,000 small growers
who are learning to make better coffee and bring home a steady income.”
“It is not a miracle what has been happening lately in Bolivia,
but it is the result of hard work on behalf of coffee growers that
want to showcase what they can produce and turn around the misconception
that Bolivian coffees were a bag full of unpleasant surprises,” Moreno
adds.
Most smallholders use little or no fertilizers or pesticides. The
coffees are typically hand-picked and washed, and then sun- or
machine-dried. New projects, such as those funded by the U.S. to
eradicate drugs, helped build coffee processing plants in the main
growing regions so that the wet coffee would no longer need to
be trucked into La Paz.
Along with ACEB, the U.S. government spent $150,000 to bring the
Cup of Excellence program in Bolivia in October and December of
2004. In the first year, 13 Bolivian coffees earned the Cup of
Excellence designation. First prize, with a score of 90.44, went
to CENAPROC, a co-op that received more than $11 a pound for its
coffee. In addition to inspiring more farmers to participate in
coming years, the hope is that the potential of this type of money
will continue to turn farmers away from coca acreage and into coffee.
However, at around $2 a pound, coca still pays at least double
the current price of coffee.
“To date, more than 45 sons and daughters of coffee farmers
have learned to cup coffee,” says Moreno. “This is an
enormous leap for an industry that four years ago had perhaps only
one trained cupper who did not know how to cup for positive quality
traits but instead focused only on common defects. The change in
attitude on behalf of the growers once they have learned to taste
beautiful coffee has been pivotal in transforming this industry.
They now understand why only perfectly ripe coffee beans—not
the previous mix of over-mature, green or moldy coffee beans—produce
a perfect cup, a quality cup.”

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